”The handset market is transforming as traditional voice-centric devices diversify with the incorporation of a range of multimedia functions. Future handsets will develop into voice-centric, converged-function and specialist categories, driven by increasingly segmented consumer demand,” says Dr Yanli Suo-Saunders, the author of the report. Dr Suo-Saunders goes on, “In emerging markets, voice-centric handsets will still constitute the largest single product category in the market; while in developed economies, converged-function and specialist handsets will take the lead in 2011.”
Significant results of the report:
- Annual worldwide handset shipments will reach 1.5 billion in 2011, up from just over 800 million in 2005.
- Voice-centric handsets will still form more than 50% of shipments in emerging markets in 2011.
- Converged-function handsets will become a mainstream product with more than 30% share in developed markets by 2011.
- A range of specialist handsets will take the lead in overall volume in the majority of developed economies in 2011.
Voice-centric handset manufacturers should focus on cost, design, usability and enhanced functionality for success; converged handsets will have to incorporate a range of compelling functions in order to gain market share; specialist handsets offering a best-in-class experience will win in particular consumer segments.