|location-based services are the hot topic so far this year, and as the technology becomes standard in all devices, development companies will look to take advantage of the possibilities wherever feasible.|
Even if we don’t all want friends and colleagues to know where we are all the time, I do buy in to the concept that, every day, we all miss out on all kinds of opportunities that we aren’t even aware of that are happening all around us. Whether this is something as simple as discovering friends and contacts that happen to be close by, or that there are events happening locally that we’d like, or perhaps even a product launch nearby.
As I mentioned above, Aloqa has already opened a limited beta of its context-aware application on Android handsets in the US and Germany, which will be available to users for a limited time directly from the Android app store. It will be made fully available on most other major mobile platforms as we progress further in to 2009 and will also work on both GPS- and non-GPS enabled handsets and on any carrier network.
A unique appeal of this app is the proprietary technology it uses for tracking billions of moving and static objects, but it does not drain battery life, jam phone networks with extra data and will not impinge on user privacy concerns.
The app only instigates an action when two or more objects come meaningfully close to each other and this, combined with people’s ‘social graph’, gives a powerful way for the mobile device to discover interests and add social context to the physical space immediately around the user.
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