From today customers will be able to buy the new product in Orange stores or online. The big customer campaign kicks off in May and will include animal balloon TV ads and T4 ‘blipverts’, which are those little split-second commercials. We’ll tell you lots more about the pay as you go animals when that all goes live.
There are four new PAYG packages, Dolphin, Canary, Camel and Racoon, which will make it easier for customers to find the tariff that matches their needs.
Orange now offers customers a simple choice of rewards, with more of what they like to do most, from calling, texting, social networking or staying in touch with friends and family abroad.
The new packages mainly, but not only, target 16 and 24 year olds and the aim is to close the gap on the current leader in this market, O2.