Branson to the rescue

Virgin Mobile’s Rescue Ring is a brilliant idea – if you’re stuck on a duff date or in an iffy meeting, send a text to 22SOS (22767) and you’ll get a call back either straight away or at a specifically requested time. Richard Branson will come on the line to talk you through a range of excuses, so you simply have a conversation with him and then you’re out of there! Like it. The cost is 50p per text and call-back; it’s available only to Virgin Mobile customers.