The business has strong forecasts for its growth this year. Brightstar Europe currently sells to around 300 IT and comms resellers per month, and about 300 mobile dealers; Mitchell intends to grow that 600 and double it by the end of 2011. One place where he may find some of that new batch of enthusiastic dealers and resellers is within Computer2000, which currently sells IT products to a huge 6,000 resellers per month; Mitchell intends to tap into that and find out who is interested in selling mobile, while also recruiting from outside the company.
Mitchell adds: “We are recruiting mobility partners now. As well as increasing our partners by 100% by the end of this year, we would also like to double our revenue. We have some big plans for this year. We want to launch airtime across all the networks soon, and we want to major in tablets,” he remarks.
Explaining, Mitchell continues: “Tablets are a priority for us, and they will really excite the IT reseller channel. I think tablets are more of an IT play than a mobile one. The people that sell laptops seem to be the ones showing the most interest in selling tablets. But, it is a new market, so we are waiting to see how it develops.” Logistically, Brightstar Europe benefits from its parent company’s infrastructure; it boasts some of the best logistics in Europe, claims Mitchell. “Our logistics is second to none,” he says.
“We utilise Computer2000’s systems, and that company is the largest It distributor in Europe. We use its returns system, and have online portals for software, hardware, and support, all of which are integrated services that have been set up and running for a long time, and designed for the IT channel, which won’t take any rubbish IT, let me tell you.”
All in all, Brightstar Europe will be one to watch over the next few months. As with a couple of years ago when we watched Micro-P edging into the mobile and telecoms space, so we now watch another fat company making its first tentative steps onto our turf. It will be interesting to see how it does, and how this increased competition from a player with big backing affects smaller mobile distributers in the UK channel. Let’s see if this bright star shines prettily, or turns into a supernova….
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