Ki-Bi sign deal with Orange to produce mobile content cards

Mobile content distributor Ki-Bi has signed a deal with Orange to produce mobile content cards for distribution to Orange customers.

The cards, branded as either Chelsea FC or Liverpool FC, will allow fans of these clubs to download exclusive mobile content.

They’ll be sent via direct mail to Orange customers who have either registered for SMS sports alerts or who are known fans of either of the teams. The content will be distributed as premium downloads.