Mainline invests to increase service to dealers

Mainline Digital Communications has announced plans to invest heavily in a restructuring of its field-based operations and enhance the level of support it provides to its customers.

After its most successful year on record, the company is looking to consolidate and develop its position as Orange’s leading distributor to the independent channel by increasing the frequency of contact it has with its customers and by enhancing the levels of support that it provides.

“We are investing heavily in a field-based operation that focuses on support rather than selling,” says head of marketing, Gail Hollinshead.

“By January 2007, we will have more Mainline people visiting a larger number of customers on a more frequent basis.  The aim is to use our innovative marketing programmes, exciting incentives, market-leading commercial terms and reliable stock availability to help dealers to make the most of their business. The expectation is that our own business will benefit as a result.”

With a planned 80% increase in the field-based team, the new structure provides opportunities for everybody currently working within Mainline. Having announced the reorganisation, the company is now in a period of consultation with members of staff whose roles are affected by the changes. An intensive recruitment campaign is also under way.

“We are increasing investment, expanding our team and enhancing our business platform,” says managing director Andrew Boden. “Our plans are in line with our commitment to providing the independent dealer channel with the highest quality service.

“The final result of the consultation, recruitment and restructuring process will be a larger organisation with a sharper focus on satisfying dealer requirements.”