monitors signals on a least cost routing basis, choosing the best connection from WiFi, GSM, GPRS or SIP.
This all happens without any interaction from the user, resulting in a consistent and reliable call experience. Users can then benefit from SIP-priced calls and side step mobile operators call tariffs, and not just whilst roaming. While this isn’t ideal for mobile phone operators or those that might rely on mobile minutes, it does help mobile dealers with wider aspirations become the main partner for communications in the business sector, leading to bigger and better things.
In a challenging corporate environment where robust cost savings are rapidly becoming the sole driver for investing in new technologies, this is an ideal solution. Fused Webcalls Mobile Premium radically changes the economics of mobile communications, according to its developers, and I can see what they mean.
How to make money
Resellers can use this app to easily and quickly add a reliable unified communications solution to their product portfolio, aggressively compete with mobile operators, increase IP telephony revenues (for resellers with their own SIP server), and it makes an excellent value-add for mobile distributors, increasing the sale of smartphones, especially dual mobile/WLAN handsets. It also provides the competitive advantage of enabling the dealer to offer the latest technologies to customers with tangible and immediate business benefits.
For end users, theirs is the consistent user experience whilst roaming, single subscription through a single device, a deal for business travellers (both national and international) and remote workers, cost savings to be made by routing internal calls over data network instead of PSTN ,especially for multi-site and multi-country operations. It also enables flexible and remote working without additional cost implications or infrastructure change and leverages existing IP infrastructure and contributes to a higher ROI for existing investment.
Fused Group’s COO, Mark Salvin, commented on the app: “Fixed and mobile communications has moved from the probable to the possible, and now, with Fused Webcalls Mobile Premium, to the actual. With it, the channel community has an exceptionally powerful technology to approach the market, and one that perfectly addresses the current need for cost savings, flexible working and quick user adoption.”
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