Leading Orange distributor Mainline Digital Communications has seen new dealer applications nearly triple since its newly revamped website went live at www.mainline.uk.com. The relaunch was supported by an email campaign and an online viral game, resulting in almost 50 new prospects in the first four weeks.
“The success of the new site since its launch has been staggering, both in terms of the positive feedback from dealers and the tangible results it has already delivered,” says Mainline’s marketing manager, Adam Ellis. “This is a massive step forward for our online marketing strategy and has shown just how effective online campaigns can be.”
Over 400 dealers have already registered on the site, with access to exclusive dealer only sections – including the i-guide, a handset specification tool that enables dealers to compare and contrast handsets side by side on the screen.