The sharp increase has been attributed to smokers keeping themselves occupied as they’re forced outdoors and away from their mates. Many are also turning to their phones as a distraction and a way to avoid temptation.
Nick Bonney, Director of Market Insight, commented; “We see smexting as a halfway house for ostracized smokers – they can enjoy a cigarette and stay in touch with their mates at the same time. Many people are also texting friends for support as they try to give up.”
It would seem not much is happening at Orange then.