Nokia is misleading the punter

The Advertising Standards Authority has ruled against a complaint that Nokia is misleading the punter by claiming the 5300 Xpress Music phone can deliver CD-quality sound.

Nokia won on a bit of a technicality – the complainant said compressed 160Kbps AAC files played on the 5300 cannot possibly deliver the same audio quality as the 1411Kbps CD, but Nokia produced a survey that found listeners largely unable to distinguish between 128Kbps AAC and CDs. So “we considered that readers [of the ad] would interpret the claim ‘CD quality sound’ to mean that when they listened to files played on the Nokia 5300 Xpress Music the sound would be indistinguishable from CD sound," the ASA said.