Simon Ainslie, Managing Director for Nokia UK commented: "In championing the Nokia brand, the Nokia Regent Street store will be dynamic, original and beautifully designed".
"Consumers will be able to test the latest Nokia mobile phones and multimedia computers, and learn about new mobile services and technologies in a comfortable, cutting-edge environment".
LCD Screens are positioned directly above handsets, and when a consumer picks up a phone the an interactive pop-up will take them through the device features, and tutorials.
The Regent Street is the eighth store to be launched as part of the Nokia Flagship Store project which is being rolled out globally across 18 locations.
Nokia will also be launching an online music store later this month, following its acquisition of Loudeye last year, and competing directly with iTunes. This will come as a big blow to Apple only months ahead of the launch of their iPhone.
Tens of millions of Nokia devices have a music player and every Nokia Nseries device incorporates a music player, high memory capacity and an FM radio, as well as support for a wide range of digital music formats including MP3, M4A, AAC and WMA. This makes Nokia the world’s largest manufacture of digital music players.
Last year Anssi Vanjoki, executive vice president and general manager, Multimedia, Nokia said "People should be able to access all the music they want, anywhere, anytime and at a reasonable cost. With this acquisition, we aim to deliver that vision and a comprehensive music experience to Nokia device owners during 2007."
The Finnish company will be officially launching the service, along with some new music-centric handsets, at Go Play later this month.