Following their acquisition of Virgin Mobile, NTL: Telewest will be rebranding the business to Virgin Media sometime during the first quarter of 2007.
As well as bringing their ‘quadplay’ of broadband, mobile and home phone and digital TV under one banner, there are big changes going on behind the scenes as well with the focus on customer care. £5m has been invested in customer care ahead of the rebrand next year.
‘Virgin Media will shake up the market by bringing the Virgin traditions of value-for-money, brilliant customer service and innovation to the world of entertainment and communications,’ said Steve Burch, NTL’s CEO.
‘While work remains to be done between now and the re-brand, our decision to announce its name and logo today is a reflection of my confidence that we’re well on the way to creating an organisation that can live up to this vision by consistently putting the consumer first.’
Until the re-brand in early 2007, NTL Telewest will continue to provide services under its existing brand name. Virgin Mobile will continue as part of the new Virgin Media group.