The NTL deal moves on from the ‘3 for £30’ to ‘4 for £40’ which includes 2mb broadband, and free weekend calls to UK landlines. Customers will receive a Virgin Mobile sim-card loaded with 300 text messages and 300 minutes. Let’s not forget the 30 channel digital TV service (what would people talk about otherwise?). Unfortunately, this will not all be available under one bill yet.
NTL CEO Steve Burch said: "Our intention is to provide consumers with genuine flexibility and choice, at knock-out value: unlike our competitors, whose offers are focused on driving take-up of a particular service, we’re going to let the consumer decide what combination of products they want."