Qualcomm are a big name in the Far East and US markets with BREW, but have never quite made it into Europe until now. The company decided to release parts of the platform, such as uiOne, giving networks a choice of different services without having to take the whole package.
Herbert Vanhove, VP of Qualcomm Internet Services Europe, said: “The key driver of 3G and later HSDPA will be the user interface…which will ultimately drive data revenues. For operators it’s key to get consumers to engage with content services. With Ice, O2 is making operator-customised UIs a reality.”