Orange rOUndabout takes Hough to Mainline

As widely forecast, Steve Heald has joined Orange UK as Head of Independent Retail.
Previously a key member of the Orange Broadband sales team…   
and before that UK Sales Director for Wanadoo, he will now be responsible for both mobile and broadband sales across dealer, distributor and high street channels.
Steve will report to Mike Newnham, VP of Sales, while the company continues to search for a replacement for the currently vacant position of Director of Indirect Sales.
Steve replaces Chris Hough who has accepted an interim directorship with exclusive Orange independent channel distributor Mainline Digital Communications. Chris will work closely with managing director Andrew Boden on the strategic direction of the Mainline business and on its development.
“Chris knows what the networks are looking for from the independent channel and how distributors can help them to achieve the desired results,” said Boden. “Our aim is to ensure that dealers working with Mainline are in a prime position to satisfy the requirements of Orange, strengthen their commercial relationship and thereby protect and enhance their own business at the same time.”
His appointment appears to have had an immediate impact – Mainline reports a threefold increase in new account applications received since the announcement of Hough’s arrival a couple of weeks ago.