Picture messaging at last makes an impact

A majority of younger adults – those aged 18-34 – now use picture messaging and mobile access to the internet.

According to Enpocket’s Mobile Media Monitor UK, with research carried out by Harris Interactive among a thousand mobile phone users in the UK, over a third of them now send and receive picture messages.

That’s up from 21% at the same point last year and MMS usage over the past 12 months has increased most among the 18-34 age group.

Women use MMS more than men – 40% against 33%. The positions are reversed when it comes to the mobile internet; 38% of men are users compared with 26% of women.

Again it’s the younger age groups who are the main users – 61% of 18-24 year olds and 50% of 25-34 year olds say they have browsed the internet using their mobile at least once in the past three months.

The mix of websites visited is interesting:

  • ringtones     48%
  • news             41%
  • games          36%
  • sports           33%
  • weather       28%
  • adult             6%

As Enpocket CEO Mike Baker put it: “mobile as a communications medium is getting richer and a lot more exciting”.