Play with Paris

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Not that it’s remotely tacky, but Gameloft has “announced a long term licensing agreement with Paris Hilton Entertainment Inc. to develop, publish and distribute mobile games based on the heiress and pop culture icon”. (And airhead). “I’m excited to collaborate with Gameloft to bring the Paris Hilton brand and the glamour of young Hollywood to the cell phones of all my fans around the world,” said Ms Hilton. “Mobile gaming is really hot right now and I’m excited to be part of this project.” Expect the first game this summer.