The m-spatial survey of brands named in mobile searches suggests that consumers are becoming more technologically savvy when it comes to connecting to the Internet on the move.
The m-spatial Winter/Spring Mobile Local Search Index charts local searches made on mobile phones in the first quarter of 2007, highlighting a growing appreciation from consumers of the breadth of information available. It also shows which brands are important in mobile search locally – cinemas, sleep and food still top the list, but according to Andy Walker of m-spatial “the Index again highlights the breadth of local content that users are demanding while on the move.
“Perhaps more significantly, this quarter’s search index highlights the growing trend of repeat usage of mobile local search services with consumers increasingly realising the value of search, not only when in an unfamiliar area, but on a regular basis near home, when making regular journeys and when planning a night out. This is a significant step in the development and mass market adoption of local search.”
TOP TEN LOCAL SEARCH BRANDS, JANUARY – APRIL 2007
Rank _ Brand _ Percent*
1 _ Odeon _ 18
2 _ Cineworld _ 17
3 _ Tesco _ 14
4 _ Domino’s Pizza _ 9
5 _ Pizza Hut _ 9
6 _ Asda _ 8
7 _ Vue _ 8
8 _ Premier Travel Inn _ 7
9 _ Sainsbury’s _ 6
10 _ Halfords _ 5
“Perhaps more significantly, this quarter’s search index highlights the growing trend of repeat usage of mobile local search services with consumers increasingly realising the value of search, not only when in an unfamiliar area, but on a regular basis near home, when making regular journeys and when planning a night out. This is a significant step in the development and mass market adoption of local search.”
TOP TEN LOCAL SEARCH BRANDS, JANUARY – APRIL 2007
Rank _ Brand _ Percent*
1 _ Odeon _ 18
2 _ Cineworld _ 17
3 _ Tesco _ 14
4 _ Domino’s Pizza _ 9
5 _ Pizza Hut _ 9
6 _ Asda _ 8
7 _ Vue _ 8
8 _ Premier Travel Inn _ 7
9 _ Sainsbury’s _ 6
10 _ Halfords _ 5