Vista Entertainment Solutions, one of the world’s leading cinema ticketing companies, is to integrate Mobiqa’s mobile ticketing technology into its Vista Cinema Management system. The formal announcement of the partnership will be made at the IAAM conference in San Antonio later this week.The integrated solution, which will allow mobile barcode tickets to be sent directly from Vista, will be available this autumn Interest from Vista’s existing client base is already significant. Murray Holdaway, Chief Executive of Vista Entertainment Solutions said: “The integration of Mobiqa’s solution with Vista is being implemented due to the level of interest in mobile ticketing being shown by our clients around the world. The ability to send mobi-tickets™ directly from Vista will provide a very convenient new delivery channel to cinemagoers, minimising queues at the box-office and automated ticketing machines. It will also streamline entry into the theatres, thus providing more time for customers to visit the concession stand and view promotions for up-coming events. We are very excited to be working with Mobiqa on this project, as their experience in mobile phone ticketing around the world is second to none.”Iain McCready, Mobiqa commented: “We are delighted to be working with Vista Entertainment Solutions, and see huge potential for mobi-tickets in the cinema environment.”
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