What do men want from their phones?

After extensive research, we came down to the two core issues …

Look and feel.
  • Nothing too girly, nothing too pink or too light. Squared edges work well (though we like the PEBL too).


  • In general, the more gadgets and gismos, the better. In practice the gadgets had better do a meaningful job of work for the user: the ability to watch World Cup video highlights is great, but not if it’s too hard to get at them to show your mates.