Circulation

A quality database does not evolve overnight but Comms Business has enjoyed over a decade of major investment and daily maintenance.

Comms Business was the first and only title serving the comms sector to conduct an independent circulation audit from its first issue. Each and every year The Audit Bureau of Circulations (ABC) conducts a detailed audit of our database to ensure that we are delivering to our advertisers exactly what we claim to.

As in all aspects of our magazine, we aim to offer quality and integrity as a matter of course.

We are delighted to announce that according to our latest ABC Audit circulation figures (for period January to December 2012), the Channel’s favourite magazine is now being read by more industry professionals than ever before since our launch in 1999.

Comms Business achieves its highest ever circulation!

The newly published 2013 ABC Audit figures show that Comms Business leads the market with 100% of their circulation requested and a 9% higher average circulation than its closest competitor.

97% more individuals have personally requested a copy of Comms Business than for the other title in this market, Comms Dealer. In addition the Comms Business data is more current with 42% of the total recipients requesting the magazine within the last 12 months.

Throughout the January to December 2013 audit period, Comms Business has distributed 28,216 more printed magazines confirming its commitment to providing the printed magazine format requested by readers.

Paul Johnson, MD comments “We carried out research amongst our readers which has highlighted that the majority still prefer to read a printed copy of the magazine.”

“We have worked hard to achieve the total net circulation of our audit issue – 22,320.”

What this means to you.

A magazine’s controlled circulation will comprise individual requests where the person has asked to receive the magazine themselves, a company request where another individual at the company has requested copies on behalf of the recipient (either by name or job title/job function) and non requested copies where the magazine is sent to people who have not asked for the magazine.

Key figures comparing the Comms Business and Comms Dealer 2013 Audits: -

Comms
Business
Comms
Dealer
Average Net Circulation 19032 17460 Comms Business sends out 9% more copies
Total Net Circulation of audit issue 22320 20231 Comms Business sent out 10% more copies in
December 2013
Individual Requests 20761 10544 Comms Business sends out 97% more individually
requested copies
Company Requests 1559 9030 Comms Business sends out 83% fewer company
requested copies
Non requested 0 657 Comms Business does not send out non requested
copies
Year One requests 10781 7589 Comms Business has 42% more year one magazine
requests
Year Two requests 6500 5652 Comms Business has 15% more year one magazine
requests
Year Three requests 5039 6333 Comms Business has 20% less subscribers in
year three

Comms Business has over 77% of its circulation requested during the last 2 years as opposed to Comms Dealer with 65%.

A larger, newer circulation sent to people who have individually asked to receive the magazine means that advertising in Comms Business stands a far greater chance of reaching and being read by people active in the Comms, IT and Mobile Channel.

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Comparisons between Comms Business and our closest competitor Comms Dealer during the 1st January 2013 to 31st December 2013 period. Comms Business Total Average Net Circulation is 19,032 total (15,166 printed and 3,866 digital). Comms Dealer Total Average Net Circulation is 17,460 total (12,815 printed and 4,645 digital). Comms Business Total Net circulation for December 2013 issue is 22,320 total (15,200 printed and 7,120 digital). Comms Dealer total net circulation for December 2013 issue is 20,231 total (16,290 printed and 3,941 digital). Circulation Source: ABC website.