The Wave 105 Cash for Kids Charity Auction invited radio listeners to bid on a variety of items, ranging from electronic gadgets to holidays, by calling an 03 number donated by Windsor Telecom.
Mike Ayling from Wave 105 said: “Our 03 number meant that our listeners who wanted to support the charity could call us for the same price as calling a normal landline – even from a mobile phone. It also meant that we could deal with lots more callers as we also had a system that automatically diverted calls to other members of staff if phone lines were busy.”
62% of the calls Wave 105 received to its auction line on December 4th were from mobile phones.
Neil Sherring, chief executive of Windsor Telecom said: “We were delighted to help Wave 105 with their charity auction. After working closely with them it became obvious that an 03 number would be the ideal solution for the station which receives a large proportion of its calls from mobile phone users. This reflects the latest research from the communications regulator, Ofcom which states that 40% of all UK calls made in 2007 were from mobile phones.”
Three charities will each receive 10% of the money raised by Wave 105’s Cash for Kids Auction including:
The Teenage Cancer Trust in Southampton
The Elizabeth Foundation in Portsmouth
The Round Table Children’s Wish in Bournemouth
The rest of the funds will provide grants to children and other charities across the south.