20:20 Mobile Group appoints new commercial director

20:20 Mobile Group has unveiled Bhavesh Patel as its new group commercial director.

Patel joins following a 17-year spell at Ingram Micro where he worked in a number of key executive roles, latterly as commercial director in the UK since 2001.

In his varied career with Ingram Micro, Patel’s roles included director of purchasing and business development for the Asia-Pacific and European regions and vice president of purchasing in the UK, including a 14 month spell as interim joint deputy managing director.

Patel will support the Company’s growth strategy and focus on the alignment and optimisation of category management and expanding strategic vendor relationships.

Commenting on his appointment Group, CEO Meinie Oldersma said: “We are delighted to welcome Bhavesh to the Group. He brings a wealth of commercial experience from the IT sector and a fantastic range of expertise gained as a senior executive with a strong reputation for consistently delivering excellent results.

“Having previously worked with Bhavesh I know he has excellent relationship management skills with both suppliers and customers and will be a real asset to the group”.

While Patel commented: “I’m delighted to join Meinie and the team. Its clear there is a lot of ambition and commitment here at 20:20 Mobile and this is a hugely exciting and important stage of the company’s growth and development.

“Following my time with Ingram Micro I was looking for a new challenge in an adjacent industry and this position is a perfect complement to my previous experience and one I am delighted to accept.”