O2 today sets out its plans for its 4G network launch later this month. The superfast 4G network will be switched on in London, Leeds and Bradford on 29th August, reaching up to five million people from launch. O2’s ambitious rollout plan aims to make 4G available to an additional two million people per month, culminating in O2’s 2G, 3G and 4G network reaching 98% of the UK population both indoor and outdoor.
By the end of the year, O2’s 4G network will be live in 13 cities. Further detail relating to the specific switch-on dates will be announced over the coming weeks.
To allow as many people as possible to experience and enjoy the benefits of 4G, O2 is launching a range of tariffs starting at £26 a month, which come complete with a 30 day Happiness Guarantee for customers who sign up direct from O2. Business customers will also be offered tariffs for tablets and mobile broadband from launch and Mobile Wifi (Pop Up Office) in the coming weeks.
Data usage on the O2 network has more than doubled in the last twelve months, demonstrating the ever growing appetite for mobile data services. 4G will complement O2’s current network offering, which includes 9,000 free O2 Wifi hotspots and the more recently launched TUGo, which uniquely allows O2’s consumer customers to make calls over wifi and use their tablet or laptop to make and receive calls and texts.
Ronan Dunne, CEO of Telefónica UK (O2) said: “It’s great that I am able to announce O2 4G the day after the spectrum has been cleared for use. Digital connectivity will be made ubiquitous by 4G and become the oxygen of modern life. It is our intention to use 4G to inspire the nation through the possibilities of technology, encouraging people to live more, do more and be more with O2.
“The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of opportunity that people are now ready for. Over half of our customers say they use more data than two years ago and even more use wifi wherever they go, to always stay connected. Given this trend, there is no doubt that 4G will transform our lives, be it as consumers, in business or through public sector services.”