8×8 has appointed Rani Hublou as Chief Marketing Officer. Hublou’s remit is to successfully implement transformative go to market strategies for technology companies to create new categories in hyper-growth markets.
“Rani is a proven innovator, competitor and winner and her accomplishments at Comprehend, PSS Systems, BEA Systems, Broadvision and Icarian speak for themselves. She has the marketing expertise, management consulting background, and successful track record using a big data analytics approach to help companies create and expand into new markets,” said Vik Verma, Chief Executive Officer of 8×8. “We look forward to her driving the packaging and positioning of all the company’s communications cloud services, developing innovative programs, and identifying and engaging customers to increase the velocity of demand and accelerate 8×8’s mid-market and enterprise revenues.”
“8×8 customers are accelerating global team and business productivity with the highest quality communications and collaboration systems at the lowest cost of ownership. The 8×8 Communications Cloud is the leading offering because it’s the only solution to provide mid market and enterprise companies with real time communications, team to team collaboration, customer engagement and analytics in a single, open platform,” said Rani Hublou, CMO of 8×8. “8×8 will continue to transform the enterprise communications and collaboration market with innovative research and development and superior go to market strategies.”