The combined 8x8 and Zendesk solution tightly integrates business telephony and customer relationship functionality to enable organisations to provide more efficient and more personalised interactions with their customers.
“We are excited to be the first cloud UC provider to offer secure and reliable business telephony as well as contact centre integration with Zendesk, enabling all companies to conduct better Customer Experience Management,” said 8x8 CEO Vik Verma. “Businesses today who are not optimising the experience that occurs with each and every customer interaction will certainly enable their competition to be considered for that customer’s next call.”
“Customers expect to be able to reach companies at any time and across any channel or device,” said Sam Boonin, VP Product at Zendesk. “With 8x8 Virtual Office’s integration into Zendesk, the customer not only has these options, but they can also receive the high quality and personal service that they deserve.”
"New channels of interaction have given consumers more power, control, and knowledge. Research has shown that customers turn first to the Web and their peers to get information and self-serve before they call into the company or its contact centre, changing the balance of power between the agent and customer." said Nancy Jamison, Principal Analyst, Customer Contact, Frost & Sullivan "As such, the ability to pull in, combine, and use customer interaction history is the future in providing the elevated level of customer experience new generations of consumers demand."