Aastra Expands Westcoast Partnership

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Aastra has expanded its relationship with the IT distributor Westcoast.

In addition to the Aastra range of desk phones offering seamless integration with Microsoft Lync, Westcoast will now offer its channel community the full portfolio of Aastra Unified Communications (UC) solutions including call managers, deskphones, contact centre functionality and Fixed Mobile Convergence (FMC) applications.

The expanded partnership is part of Aastra’s continued drive to widen and deepen its channel route to market. Aastra has ambitious plans to expand UK market share and its partnership with Westcoast, a leading provider of IT and communication equipment, will bolster Aastra’s growing presence in the channel.

Since its establishment in 1984, Westcoast has become a leading national wholesale distributor within the UK. Paul Harman Solutions Commercial Manager, for Westcoast commented, “Westcoast is delighted to be an official Aastra partner. Aastra’s products allow us to offer resellers a complete Unified Comms solution along with HP, Microsoft Lync and AudioCodes as well as a standalone telecoms offering. UC is a massive growth focus for us in 2012 and with Aastra we have the complete portfolio to achieve this growth.”

For Aastra, Alan Reeve, Managing Director said, “It is truly significant that Westcoast, a leading distributor with over 5,000 customers should choose to expand its partnership with Aastra, and with our innovative range of products and highly competitive UC solutions. IT resellers now recognise the margin value in the voice applications market and are gaining traction in this sector. Our partnership with Westcoast means IT resellers will now have full access to the Aastra product and solutions portfolio.”