The redesigned website provides an enhanced user experience, better product content and improved ease of navigation. The website at www.aastra.co.uk now focuses on solutions by business need, technology, industry and company size to enable visitors to quickly find the products and services that best fit their requirements.
The improvements will also help Aastra’s channel when marketing to their customers.
The redesign is part of a global effort by Aastra to increase company awareness and brand consistency across over 100 countries in which it operates. The new design presents a consistent, global corporate image whilst allowing each country to highlight the solutions and news that are important in their local markets.
Commenting on the improved website Colin Mann, Marketing Manager for Aastra UK & Ireland said, “When redesigning the website it was of paramount importance to us to make it easier to use for end users, so it can be used more effectively as a sales tool by our channel base. This required improved site navigation, better signposting and a much improved look and feel. So far we’ve received great feedback on the new website design.
Additional content will soon be added, including an expanded library of customer success stories and other resources for consultants, partners and resellers.”