AB&C Gives Sales Boost to Chewton Group Resellers

Channel finance specialist AB&C and The Chewton Group, a distributor for Zultys (VoIP) and Equiinet (Internet Security) products and services, have announced a partnership that will provide The Chewton Group’s one hundred plus resellers with new ways to win business.

AB&C will provide The Chewton Group’s channel with its finance packages including ‘Delivery’, which will allows dealers to finance intangibles and services as well as equipment. The company will also provide free guides to increasing sales success, marketing support and incentive programs to all dealers with the aim of increasing business and improving cash-flow throughout the channel.

Talking to Comms Business Magazine on the tie up, Jon Dean of AB&C said, ‘Our research shows that 81% of resellers believe that their distributors or vendors should provide fully managed finance facilities and The Chewton Group are very much in tune with their resellers’ needs. They are looking for us to provide bespoke facilities to over 100 resellers, yet manage them under the group umbrella – something that our new system will allow us to implement easily.’

Adam Bourge, managing director of The Chewton Group enthused, ‘We are always looking at ways in which we can support our resellers, and what more can we do than effectively give their customers the money to buy from them? The partnership with AB&C will ensure that they are maximising their own opportunities through this free resource and it will have a large bearing on the credit arrangements we can extend to them internally.’

AB&C’s research has also found that a staggering 94% of all customers buying installations through the channel would consider financial or rental options offered by their resellers.