The WeFeedBack app is aimed at raising awareness of those suffering from hunger around the world. The app includes a Feedback calculator, which allows users to calculate how many hungry children could be fed with one portion of their favourite food. They can then use the app to donate that amount, or multiples thereof.
The WeFeedBack app also allows people to share details of their favourite food and their donations with friends through social networks such as Facebook and Twitter. A hunger map shows the areas of the world most affected by hunger. Consumers can also test their knowledge with a hunger quiz and watch videos of WFP operations.
“We are pleased to have been involved with this project for the UN World Food Programme,” commented Michael Lantz, CEO, Accedo. “There are so many people worldwide suffering with a lack of food and this app will hopefully raise awareness of their struggle as well as giving people a new way to donate.”
Accedo will be using the app itself to donate money, instead of sending Christmas gifts to clients this year.
“The WeFeedBack app allows us to reach more people with the message that hunger is the world’s biggest solvable problem and better still how they can do something to solve it,” said Nancy Roman, WFP Director of Communications, Public Policy and Private Partnerships. “The benefit for Accedo is that their decision to donate to WFP through WeFeedback is a clear message that they are solving hunger and enabling their clients to do good in the world.”
The WeFeedBack app is available on all LG Connected TV devices worldwide.