Dave Taylor, ADATA UK Country Manager for Sales and Marketing, commented on the agreement: "We are delighted to be partnering with Beta Distribution. Given the significant growth we have experienced in the past year, Beta offer a strategic alliance to key routes to market given their extensive portfolio and multiple channel sales experience. We envision ADATA complementing some of the great brands Beta already represent, and with an ever-growing product range, I feel it is important to align with a partner that not only reacts to market demands but is prepared to explore emerging technologies and wraparound solutions.”
JonPaul Warren, Business Development Manager at Beta, said “Their extensive product range will provide us with a tremendous opportunity to engage across our entire customer base, notably with highly relevant product ranges such as XPG gaming memory and SSD, which fit into our target verticals of system integrators and e-tailers. In addition, Flash and storage products are ideal for our existing retail customer base”.