With this announcement, the program becomes even more tightly integrated with Airwide’s recently announced Open Services Framework, marking the next phase of Airwide’s commitment to offering mobile operators open, best of breed solutions combined with flexible, non-disruptive deployment that enable monetisation of underlying network assets.
In related news, Airwide also appointed Tom Wunderlich as vice president of business development to oversee the expansion and growth of the program’s Solution Partnerships.
Airwide’s Solution Partner ecosystem will work with operators to help them more rapidly roll out and enhance applications and services using unique network capabilities such as location, presence, authentication and charging and taking advantage of existing communications infrastructure like messaging and browsing.
The expanded program will offer operators access to a broad range of solutions from partners in areas of high interest including: personalisation; security; mobile financial services; mobile marketing and advertising; content; social networking; and interactive media. These enhanced solutions will in turn help operators to drive messaging revenue, bundles and traffic and ultimately reduce customer churn. Airwide claimed.
By joining the Airwide program, Solution Partners will now have expanded access to a set of open APIs, development tools and a better understanding of advanced applications and technology roadmaps, as well as a shared vision for how these applications and technologies can be integrated into new and existing telecom environments. They will also have a dedicated team offering them technical assistance and advice.
Jay Seaton, CMO of Airwide Solutions stated: “The rise of mobile applications and services is fundamentally changing the mobile industry, and an ecosystem that addresses the needs of operators and developers in capturing this opportunity has been missing. Traditional partner programs that are nothing more than a collection of companies in the mobile sector do not provide meaningful value. Working together, Airwide and our Solution Partners can provide meaningful value to mobile operators, service and application developers and subscribers, enabling mobile operators and developers to provide differentiated offerings amidst the frenzy of mobile applications.”