Albion Ventures has invested up to £3.5 million in Relayware a global provider of B2B collaboration and multi-channel communication solutions. The investment will enable Relayware to accelerate its growth and continue in with its technological innovation.
Relayware delivers indirect channel collaboration and communication solution that automates every stage in the channel partner lifecycle. The company estimates that around 96% of companies rely on indirect channels to market, sell and support their products and services yet in many instances the relationship is challenged by a lack of control, accountability and influence and a limited association between investment and return.
Relayware provides the tools to select, recruit, on-board, train and incentivise companies’ indirect channels. In a single integrated platform, Relayware scales with a customer’s business to meet the needs of smaller, medium and large global enterprises.
Emil Gigov, Partner at Albion Ventures, said, “We are excited about partnering with Relayware. This transaction is the culmination of an extensive amount of research, which identified external social collaboration with indirect channels as a particularly high growth area across many industries. Albion continues to find exciting new investment opportunities in its key sectors of focus – technology, healthcare, renewable energy and others.”
Mike Morgan, Chief Executive Officer Relayware, said, “We are delighted to partner with such an experienced software investor as Albion. From our very first encounter, they immediately recognized the significant productivity gains that Relayware could bring to any company with an indirect channel to market regardless of size or market. The Albion team brings real depth of understanding of our target markets and the application of our technology and we believe their strategic support will help us achieve our ambitious growth plans.”
Bob Mann, Executive Chairman of Relayware added, “We welcome Albion as an experienced investor and business adviser. In Albion we have a partner that shares our conviction that Relayware fulfills a clear market need and delivers compelling benefits to businesses and their indirect sales channels.”