Alcatel-Lucent announced the appointment of Stephen A. Carter to the newly created position of Chief Marketing, Strategy & Communication Officer. Carter, who will sit on the Alcatel-Lucent Management Committee, will have global responsibility for Marketing, Strategy and Communications.
The company says Carter brings a wealth of relevant senior experience to this role and will be the latest addition to the strengthened Executive Team put in place at Alcatel-Lucent since the arrival of Philippe Camus (Chairman) and Ben Verwaayen (CEO) in 2008.
Ben Verwaayen, CEO of Alcatel-Lucent, said “a vital next step for our company is to transform our marketing and bring the Alcatel-Lucent strategy to life for our customers and for the market. I am delighted to welcome Stephen to the Executive Team, and know he will bring the leadership needed in these key areas.”
Carter said “Alcatel-Lucent is a company on the move, in a sector experiencing rapid change with leadership committed to meeting that change head on.” He added, “I am delighted to be joining Ben Verwaayen’s team and the Alcatel-Lucent company.”
Carter will be based in the company’s headquarters in Paris, and will take up the position in April 2010. Most recently, Carter served as the Minister in the UK Government for the Communications, Technology & Broadcasting Sector, where he was the author of the Digital Britain Report, and the follow on Digital Economy Bill.
Before that he held a variety of Senior Executive roles in the Media and Telecommunications industry including: the founding Chief Executive of Ofcom, Managing Director of NTL UK & Ireland, and Managing Director & Chief Executive of J. Walter Thompson UK Limited
He is a Past Chairman of the Marketing Group of Great Britain, and has served on the Board of a number of companies. He is currently Chairman of the Board of Governors at the Ashridge Business School. He is a law graduate from Aberdeen University, and also completed the Harvard Business School Advanced Management Program.