Betty will be responsible for planning and implementing sales strategy, business development and driving partner revenue schemes. He is also developing a team to help ensure that AlwaysON's channel partners benefit from highly targeted sales programmes and profitable revenue streams.
George Zaremba, CEO, said: "Ray's appointment is absolutely key to AlwaysON's ambitious growth plans. We want to be showing 100% year on year growth in the hosted IP telephony market. The market is ripe, and this appointment is part of a series will take AlwaysON from being a successful small company to its next stage of growth: the leading supplier of great quality hosted IP telephony. To do this we need to recruit and support the very best resellers, and Ray has demonstrated clearly that he can rise to the challenge."
Betty joined AlwaysON from DigiTalk, where he was Regional Sales Director. His previous roles include a sales consultancy role for an IP network services start up, Sales Director for equipment provider, Somera Communications, and ten highly successful years at Nortel. His first role was with BT as an apprentice.
Betty noted: "IP telephony is unquestionably the way the market is moving. Our partners need to be able to offer customers choice, and the AlwaysON proposition is compelling. It's a great service, well suited to the business market, with clear, reasonable pricing, minimal disruption when it's put in, and AlwaysON manages the back end technology aspects. This includes delivering over a privately managed VPN, using tier one carriers, which ensures that voice telephony services are 'business class' rather than subject to the vagaries of a data network or the Internet."