Almost all attendees presented a 2D barcode ticket displayed on their phone instead of printing their tickets which, according to the company, created a unique demonstration of mobile technology, namely phones scanning phones.
The VIP Bash tickets were sent to attendees via email and MMS using Skycore's multimedia barcode generation service. Each mobile-ready ticket included a unique ticket ID embedded within a 2D barcode (a QR Code) along with the AT&T logo, the Goo Goo Dolls logo and associated event text.
"We've seen a dramatic improvement in the scanning function of our BlackBerry app using 6 OS. It now mirrors the performance of our Apple and Android apps," said Rich Eicher, CEO and founder of Skycore. "The BlackBerry Torch with 6 OS is definitely a contender in the smartphone scanner race for enterprise use," said Eicher.
The codeREADr 6 OS app was downloaded to Torch handsets. The devices auto-scanned the QR Code, decoded the embedded data, transmitted it to codeREADr servers and received back validation results in two seconds.