At the Convergent Summit South 2016, newly re-established distributed channel marketing software solution provider, Aprimo, will showcase its local through-channel management automation platform. The company was re-established earlier this summer when Aprimo’s marketing operations assets were merged with Revenew’s distributed channel marketing platform and re-launched as a new global player in the marketing technology space.
Visitors to the Convergence Summit South can register here
First established in 1998, Aprimo has been a provider of marketing operations solutions and associated services for 14 consecutive years. Acquired in 2011 and sold in 2016, the company today has an installed customer base across multiple industries and geographic regions of more than 200 organisations worldwide.
Aprimo’s marketing management platform frees marketers to focus on smart marketing by managing the five essentials: planning, spending, creation, distribution and performance. Customers include well-known global brands in the financial services, retail, and consumer products sectors, as well as many leading technology manufacturing companies.
The integration of Revenew’s distributed channel marketing platform within Aprimo is strategically important for the new company since it opens up new market opportunities and will enable Aprimo to expand its footprint across more vertical markets and territories.
Aprimo’s global headquarters is Chicago, and its London offices serve as the company’s headquarters of international operations.
“We are at the start of a very exciting journey,” commented Jon Williams, senior vice president, International at Aprimo. “The new Aprimo is laser focused on freeing marketers to create smarter marketing and to do it better and faster than their competition. The Convergent Summit is our first opportunity to provide insight into our capabilities and explain why we are the preferred technology partner for so many global brands.“