Avaya Appoints New Head of Channels

Avaya has announced the appointment of Luc Zuidhof as head of channels for Avaya in Western Europe. In this new role he will be responsible for growing revenue and market share through existing and new channel partners in France, Iberia, Italy and Benelux.

Prior to joining Avaya, Luc was Vice President for Northern Europe at Genesys Telecommunications Laboratories where he helped increase business through the channel resulting in a Year over Year growth of more than 20% in the region. Before that he held the role of Sales Director for Genesys in the Netherlands where he was responsible for increasing the company’s footprint in the finance and insurance verticals.

Mr. Zuidhof’s experience in technology also includes the roles of Country Manager Benelux for eGain Communications, a company specialising in knowledge management and customer interaction solutions and Regional Sales Manager for Backweb Technologies which provides data content and applications delivery solutions.

Alain Laing, Area Sales Leader, Western Europe Avaya, commented, “Luc’s vast experience in working with Partners will help Avaya continue to increase its revenues through the channel in Western Europe – which will be critical to Avaya’s success in bringing our innovative communication and collaboration solutions to customers throughout the region.”