Avaya Moves to Clear Credit Crunch

With talk of a credit squeeze hitting the channel in the wake of the sub prime mortgage meltdown in the UA, John Howard, Channel Sales Director, Distribution & SI/SP Channels at Avaya has moved to ensure his resellers are well positioned in the market.

“Avaya is introducing a zero interest rate finance plan for our resellers selling in the SMB market. This will enable our reseller to continue selling our systems in more challenging financial conditions.”

Howard says the move by Avaya will ensure the momentum their channel has built up from the Spring continues.

“Since April we have seen our sales of IP Office systems increase at a factor of two to three times the average market growth rate. We firmly believe the distribution route is the right road to go down and have seen tremendous sales results from distributors such as MTV telecom and Nimans.”

Howard puts some of the success that Avaya has been achieving down to the fact that Mitel ditched their distributors in April and that many resellers have been switched by these distributors to the Avaya product.

Martin Hatcher, Chairman of Avaya distributor MTV Telecom commented:

“We were not a Mitel distributor so the consistently strong sales growth we have achieved during this period is even more impressive. Hard work, coupled with effective account management to support our resellers continues to pay off in terms of sales success. New appointments we are set to announce shortly will further build on that success and undoubtedly lead to more Avaya sales records being set for the rest of 2007 and beyond.”