Avaya Recognised as Leader in Key UC Market

Avaya has received Frost & Sullivan’s 2008 Global Market Leadership Award in the Audio Conferencing Bridge Market. The honour is based on Avaya’s dominant position in shipments and leading market share in revenue. This marks the second year in a row that Avaya has held the leadership position in this space.

The Frost & Sullivan leadership awards is based on the consulting firm’s recent reports, which analyse market drivers, restraints, competitive issues, growth opportunities and key vendors for the global audio conferencing bridge market. This report shows that Avaya’s leadership in unified communications solutions is evidenced by its dominance in shipments and revenue generation for 2007-2009.

According to Frost and Sullivan, the worldwide audio conferencing bridge market earned revenues of $116.3 million in 2007, up from $109.6 million in the previous year which represents a 6.1 percent growth. In revenue generation, Avaya maintained the top position with 27 percent of the global audio conferencing bridge market.

“Avaya maintains its competitive position in the messaging and audio conferencing markets through a clear and non-disruptive migration path to its current portfolio and robust messaging and audio conferencing offerings,” said Elka Popova, Program Director, Unified Communications, Frost & Sullivan.

Avaya’s audio conferencing capabilities are found in Avaya Meeting Exchange, Avaya Web Conferencing, Avaya one-X Portal and one-X Communicator.

“Audio conferencing is a key element of any unified communications strategy,” said Michael Frendo, vice president and general manager, Unified Communications at Avaya. “For companies evolving their communications infrastructure, building on Avaya’s flexible, market-proven solutions will provide them with significant return on investment and increased employee productivity.”

Frost & Sullivan previously recognised Avaya for other achievements in the unified communications market, including Enterprise Communications Applications Company of the Year.