Avaya Shakes up Distribution – Rocom Appointed for SMB Products

Avaya has made several moves in distribution today by announcing new SMB and Mid Market appointments.

Rocom will be distributing the Avaya SMB portfolio including the Avaya IP Office product range, comprising a complete suite of voice and data communication solutions for small and medium businesses and Avaya one-X Quick Edition, a highly reliable ‘peer to peer’ IP telephony solution ideally suited for small branch offices.

Richard Carter, Managing Director at Rocom said: “We are thrilled to have Avaya on board because the mutual benefits are so significant”.

He explains: “Avaya’s SMB market credibility is well established, making it an extremely attractive proposition for Rocom and our resellers. Avaya will benefit from Rocom’s proven track record in providing distribution excellence and can extend their reach to new markets through our broad customer base. And most importantly, resellers will benefit from Rocom’s revolutionary partnership with Neil Moulton’s consultancy, Chaucer Channel Services Ltd, which is tasked with ensuring that resellers’ expectations for support on the Avaya products are understood and met.”

The results-driven Rocom Avaya business unit, committed to delivering expert support and competitive advantage is headed by channel champion Kevin Harrison and comprises Avaya field sales professionals, pre-sales consultants, desk-based support, as well as marketing services – all backed by the strength and breadth that the Rocom management team brings. This will be complemented by the variety of additional support available to resellers at Rocom, from its Network Services, Financial Leasing, Reseller-Branded Delivery Service, E-trading Solutions plus much more.

In addition, Rocom’s unique Servassure engineering support capability will enable resellers to benefit from immediate installation and maintenance support of the new systems while resellers’ own resources are trained and accredited.

An extensive launch programme will be rolled out to the channel in the coming months, including regional Avaya reseller seminars, product literature, welcome packs, support material and E-communications.

“We are excited to expand upon our strong base with Rocom as a brand-new SMB distributor in our portfolio,” said Mark Mitchell, vice president, channels, Avaya EMEA. “SMB customers are seeking quick ROI and enhanced efficiencies and we look forward to Rocom’s extension of the Avaya SMB customer base.”