Avaya Targets Nortel Resellers

Avaya has announced a new programme to attract Nortel resellers to the Avaya Business Partner programme. New Nortel partners joining Avaya will be fast-tracked with programmes and incentives to enable them to quickly deliver Avaya’s unified communications and contact centre solutions to new small, medium and large businesses around the globe.

Avaya recently announced Avaya Aura, a unified communications architecture that simplifies complex communications networks and offers customers a significant return on its investment. In addition, the company is stepping up implementation of a High-Touch Channel-Centric strategy that will increasingly grow its business through indirect sales. With growing global interest in Avaya’s new solutions and acceleration in its channel-centric strategy, the company is well positioned to pursue new opportunities for growth.

Avaya invites Nortel channel partners to participate in this new era of communications by joining the Avaya Business Partner programme. Nortel channel partners will be fast-tracked with training, sales, marketing and services support to help enable them to quickly succeed in the market, and will receive bonus incentives for every new Avaya customer and product order.

“For Nortel channel companies, it’s an opportunity to add the Avaya product line, including the Avaya Aura platform,” said Todd Abbott, senior vice president and president, Field Operations. “We are taking unified communications and contact centre markets into new territory with one of the most innovative, core communications platforms available today. This is an opportunity to quickly build a relationship with Avaya and gain new business with customers looking to move their infrastructures to the most advanced architectural model.”

In EMEA, Avaya says more than 90 former Nortel and Siemens channel partners have joined their Business Partner programme during the past few months. The Avaya Business Partner programme currently encompasses more than 16,000 companies worldwide.