Avnet Appoints Solutions Chief

Avnet Technology Solutions has announced the promotion of Bruce Hockin to head of solutions strategy for Avnet Technology Solutions, UK. In this role, Hockin will be responsible for expanding Avnet’s recently launched SolutionsPath practices in the UK, which are designed to help Avnet’s business partners target specialised, high-growth markets. He will report to Laura Harman, sales director for Avnet Technology Solutions, UK, and is now a member of the UK executive team.

“Bruce has a proven track record of helping Avnet’s business partners grow in highly specialized data centre technology markets, such as networking, security and unified communications,” said John Toal, vice president and country manager for Avnet Technology Solutions UK and Ireland. “His appointment to lead Avnet’s SolutionsPath practices in the UK is one of the many ways we are investing in enabling our partners to take advantage of rapidly expanding markets and target the data centre with complete IT solutions.”

Hockin joined Avnet in 2008, following the company’s acquisition of Horizon Technology Group. Most recently, he served as the head of business strategy in the UK, focused on networking and security, unified communications, storage, and wireless and mobility. As part of this, Hockin was responsible for the development and execution of the go-to-market strategy for these businesses including marketing management, solutions strategy and vendor acquisition. He will continue to lead these areas in his new position.