“Bruce has a proven track record of helping Avnet’s business partners grow in highly specialized data centre technology markets, such as networking, security and unified communications,” said John Toal, vice president and country manager for Avnet Technology Solutions UK and Ireland. “His appointment to lead Avnet’s SolutionsPath practices in the UK is one of the many ways we are investing in enabling our partners to take advantage of rapidly expanding markets and target the data centre with complete IT solutions.”
Hockin joined Avnet in 2008, following the company’s acquisition of Horizon Technology Group. Most recently, he served as the head of business strategy in the UK, focused on networking and security, unified communications, storage, and wireless and mobility. As part of this, Hockin was responsible for the development and execution of the go-to-market strategy for these businesses including marketing management, solutions strategy and vendor acquisition. He will continue to lead these areas in his new position.