Avnet Helps Sourcefire Increase Its Cybersecurity Market in the UK

Distributor Avnet Technology Solutions has signed a distribution agreement with Sourcefire, a leader in intelligent cybersecurity solutions. Under the agreement, Avnet will provide the Sourcefire 3D System, an intelligent security infrastructure for efficient and effective information security management, to value-added reseller partners in the UK.

Avnet’s expertise in networking and security solutions, combined with Sourcefire’s proven technology, will help partners transform the way their commercial and public sector companies manage and minimise network security risks. By providing additional sales, marketing, technical and support services, Avnet gives Sourcefire partners the resources they need to expand their security offerings. In addition Avnet will enable a broader channel providing smaller, traditionally untapped partners access to Sourcefire’s unique solution set.

“The Sourcefire product portfolio is ideally suited to complement Avnet’s existing networking and security product lines,” said Bruce Hockin, Head of Business Strategy, Networking and Security, Avnet Technology Solutions, UK. “Avnet’s new relationship with Sourcefire in the UK will help this leading vendor forge relationships with new partners, whilst continuing to meet the needs of existing partners. Through access to additional finance, business development and marketing resources, Avnet will help Sourcefire partners successfully grow their security business.”

Avnet will provide Sourcefire with increased exposure to the channel and the extra resources needed to effectively develop a strong channel community. Avnet will also help Sourcefire introduce new services, such as those related to financing, to provide partners with further growth opportunities.

“The timing of the new relationship with Avnet in the UK is perfect, because it complements the launch of our new Global Security Alliance Channel Program, which supports our partners through deal protection, training and marketing activities,” said Anthony Perridge, EMEA Channel Director at Sourcefire. “We can now marry our unique product set with a complete range of services and engage with partners on all levels, from integration to business development and marketing. We can utilise Avnet’s proven expertise in the channel to expand our market penetration and reseller community in the UK.”

The Sourcefire 3D System provides real-time knowledge of attacks, targets and the state of critical systems to address the numerous IT security, regulatory, and industry challenges that face organisations today. Partners can leverage this system to create completed security solutions that address their customers’ business challenges.