Azlan Helps Resellers Get to Grips with SDN

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Azlan is helping resellers get to grips with the concept of software-defined networking (SDN) by offering them access to a fully-equipped proof-of-concept and demonstration centre at its HP Enterprise Group (HP EG) Demo Lab facility in Basingstoke.

SDN is expected to be one of the next big trends in the enterprise market. According to International Data Corporation (IDC), the worldwide SDN market for the enterprise and cloud service provider segments will grow from $960 million in 2014 to over $8 billion by 2018, a CAGR of 89.4per cent1.

Azlan’s HP EG team has built the lab-based facility to provide a simple way for reseller to set-up test environments and demonstrations for customers and to educate their own sales and technical teams. It is available for resellers to utilise free of charge, by arrangement with Azlan’s HP team.

Jonathan Kaiser, General Manager Products and Services for the Azlan HP Enterprise Group, says: “Software-defined networking promises to completely re-define the way that infrastructures are designed and managed. But while it is deliverable today, most VARs and end-user customers are only just starting to learn about the concept and everything that it entails. We have set up the SDN demo facility so that resellers can to brief both their own teams on the technology and show their customers what SDN is all about and the benefits it can deliver.”

HP has been leading the way with its SDN ecosystem approach, which provides a simple, agile and automated end-to-end solution for managing the entire network, from the data centre to the branch office and department. HP supports open standards hardware and virtual technologies – such as OpenFlow and VXLAN – and its SDN architecture, coupled with innovative network virtualisation technologies, pave the way for customers to make the very best use of cloud-based services and resources.

Azlan is well placed to help resellers understand the technologies and communicate the benefits of SDN to their customers, says Kaiser. “Azlan is committed to developing the HP market and it is in our interests to increase the knowledge and capability of every reseller as much as we can. The establishment of the new HP Lab is an investment in the future prosperity of our HP partners, which will in turn, deliver positive results for our own business and for HP as well.”