BBC Sport Olympic Games content free to Vodafone UK customers

Vodafone UK is offering a personalised, free service to its handset users to access BBC Sport coverage of the 2008 Beijing Olympic Games.

The service will bring BBC Sport news from the Olympic Games to Vodafone customers in the UK via Vodafone Live!. All of the network operator’s 10 million mobile internet users in the UK have access to the service.

Sports fans will also, for the first time on Vodafone live!, be able to personalise the Vodafone sport homepage for a tailored experience of the BBC’s coverage of the Olympic Games. Where provided as part of the BBC’s Olympic Games coverage, Vodafone customers will also have access to video highlights free of charge.

Mike Eaton, head of branded content at Vodafone UK, commented: “Vodafone is offering personalised Olympic Games sports news content to 10 million UK mobile internet users, free of charge anywhere and anytime, during a key time in the sporting calendar. It’s another example of Vodafone leading the mobile data market and allowing customers to make the most of their time by accessing the growing mobile internet.”

Additionally, Vodafone customers who use the N95 8Gb handsets will be able to download and install a mobile BBC Sports news ‘widget’ which will make this content more immediately accessible. The BBC Sports news widget brings improved and intuitive navigation allowing customers to read more links to full stories on the BBC webpage as well as choose from over 30 supporting feeds providing greater depth of information with the ability to download a feature article in seconds.

The service runs throughout the Beijing Olympic Games until
31 August.