“Big Data” Offers M2M Players Great Revenue Opportunity

Market Research

A new report from Juniper Research has found that the installed base of cellular M2M devices will approach 500 million modules by 2018, driven by more open M2M ecosystems and improved cloud-based APIs.

According to the report, – M2M & Embedded Strategies: Telematics, POS, mHealth, Metering & Buildings 2013-2018 – the M2M space is seeing an increasing focus on the development of open platforms that simplify connectivity to a wide range of isolated devices through the cloud. It found that “Big Data” emerging from M2M service provision will, in time, allow for improved interrogation of M2M data, opening the door to new revenue streams for companies and M2M operators.

Towards the Internet of Things

The report found that M2M roll-outs have become increasingly global, with Mobile Network Operators facilitating M2M roaming and tailoring services and approaches to industry verticals. “Mobile technologies will play an important role in the creation of the Internet of Things, particularly as mobile chipsets and modules continue to reduce in price,” said Anthony Cox, the report’s author.

Meanwhile, the report argued that new initiatives, including the use of “white space” spectrum released from the digitisation of TV, will eventually create new platforms for widespread roll out, particularly in the US and the UK.

The report cautioned, however, that the prospects of M2M services in certain sectors, such as mHealth and consumer electronics, have been adversely affected by improvements in the smartphone/ app ecosystem and the increased ubiquity of the tablet. This is allowing hub-based models to replace services that may have previously been offered by bespoke M2M devices.

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