Brand refresh and new website increases conversions for mobile accessories retailer Mobile Fun

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Mobile Fun, online retailer of accessories for mobile devices has rebranded its Mobile Fun website portfolio; updated its website design; and introduced a range of new features to simplify the buying process while providing customers with maximum product information.

Mobile Fun’s websites (in the UK, Germany, France, Netherlands and Spain) list over 8,000 live products.

The updated Mobile Fun websites now offer clearer navigation via a number of new features, including:

•”Attributes” for key product ranges
•“Model selector” widget
•New image gallery including product and video thumbnails
•New shopping basket and checkout
•Multiple currency, VAT rate and payment methods
•Multi-lingual reviews

Additionally, the new websites value customer feedback and make finding the perfect mobile accessory even easier with a product suggestions survey.

As Mobile Fun’s export business grows, customers can now order using multiple payment methods across five different language websites. For international customers Mobile Fun has also integrated multi-lingual customer product reviews across its key websites.

“Regular customers have reacted extremely positively to the refresh. With our continuous improvement programme in place, new website features are rolled out every two weeks, so we are constantly innovating to improve customer experience and drive conversions,” commented Mark Riley, Head of Marketing at Mobile Fun.

Mobile Fun was recently announced Online Retailer of the Year for a second year in a row at the Mobile News Awards.